The world of audio-visual technology is abuzz with the arrival of two new faces at MadisonAV, a leading provider of performance audio solutions in Australia. Grant Embury and Mikael Sandstrom are set to bring their unique expertise and fresh perspectives to the team, offering exciting possibilities for the company and its clients.
Grant Embury, a seasoned professional with over two decades of experience, steps into the role of National Performance Audio Sales & Business Development. His journey has been a captivating one, from the studio to the road, and now to the forefront of audio sales. Embury's background in broadcast mixes, studio sessions, and AVL system design for various organizations, including Jimmy Swaggart Ministries and Bethany Church, showcases his deep understanding of the industry's needs. His previous roles at Sweetwater Sound and L-Acoustics have honed his sales and business development skills, making him an invaluable asset to MadisonAV.
What makes Embury's appointment particularly intriguing is his ability to bridge the gap between technical expertise and sales. His hands-on experience in the field, coupled with his understanding of the touring crew's requirements, will undoubtedly enhance MadisonAV's offerings. Embury's credibility as a former A1 and monitor engineer, and his work on renowned events like the Essence Festival and Mardi Gras galas, will bring a unique perspective to the team. I believe his insights will be instrumental in shaping MadisonAV's future projects and strategies.
Mikael Sandstrom, on the other hand, brings a wealth of distribution knowledge and a genuine passion for assistive listening and collaboration technology. As a Solutions Sales Specialist, Sandstrom's expertise lies in creating inclusive and compliant public spaces. His advocacy for accessibility and experience in managing brands like AVer and Yamaha UC make him an ideal fit for MadisonAV's mission. Sandstrom's time as a Business Category Manager for Williams AV has equipped him with the skills to champion Auracast and hearing augmentation solutions, ensuring that MadisonAV stays at the forefront of innovative technologies.
The arrival of these two professionals at MadisonAV is a significant development, offering a unique blend of technical prowess and sales acumen. Embury's industry experience and Sandstrom's advocacy for accessibility will undoubtedly elevate MadisonAV's reputation and expand its reach. As the company embarks on this new chapter, it is essential to recognize the value of these new hires and the impact they will have on the audio-visual industry. I am excited to see how MadisonAV leverages the expertise of Embury and Sandstrom to deliver exceptional solutions and shape the future of performance audio in Australia.
